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According to Social Engineer, phishing accounts for 77% of all socially based attacks, but businesses targeted in vishing attacks lost $43,000 per account, and individuals targeted through impersonation attacks lost $4,200 on average.
Phishing, vishing and smishing
The four main ways in which social engineering occurs is by phishing, in which the hacker uses email to trick someone into giving them access to some kind of account or login or financial information; vishing, which is the same but through voice, such as a phone call; impersonation, which is done in person, on site; and smishing, which occurs through text message.
Read more at Forbes.